Virtual visit

Today starts day 5 of our stay in Ireland and I've already been bombarded with advertisements though out the city and local attractions. For activity 2, we had to compare and contrast a global brand by observing their USA website and their Ireland/UK website. The brand I chose was Coca-Cola because I noticed they have a strong present in the cities we have been staying in. In the local restaurants, conveninent store, and pubs, I have greatly noticed this product over their competitor Pepsi. I learned In my promotional advertising class that The bottles are so different then ours in the USA is because Europeans have smallest refrigerators than us. The bottles that coca-cola specifically produces for their European market are tall and skinny. The smaller bottles I'm the vending machines are also skinner than ours and the ones in manyrestaurants are the small, old fashion glass bottles. Coca-Colas marketing plan is specifically altered to fit the needs of their european market. If they need not alter it and produced the same bottles for them as they do us, then they wouldn't fit in their fridges. When comparing the websites, I noticed that the Ireland/UK version was more geared towards substanabilty, charity and health. They attach links suggesting tips for substanabilty and helping the environment as well as articles to keep their customers healthy and happy. They even provide cooking recipes their consumers can try. It gives off a positive sense and provides the consumer with a sense of appreciation and respect. While on the other hand, the USA version is less inviting. They don't provide any articles or recipes. They include their social media outlets like Facebook and twitter, and an advertisement for their sponsorship of Jason Derulo and American idol. I believe the European culture is a lot more simpler and positive than the USA culture.